Legal
Cookie notice
This site sets no cookies until you accept analytics. Declining changes nothing about how the site works.
What is set, and when
Nothing is loaded before you make a choice. The analytics script is only added to the page after you press Accept on the banner. If you decline, or simply never choose, no analytics script runs and no analytics cookie is written.
If you accept
| Cookie | Set by | Purpose | Typical lifetime |
|---|---|---|---|
_ga | Google Analytics 4 | Distinguishes one browser from another so visits can be counted | Up to 2 years |
_ga_<id> | Google Analytics 4 | Maintains the current session | Up to 2 years |
Product analytics storage
PostHog stores a random browser identifier and the current session in local storage after you accept. We use it for page analytics, interaction heatmaps and session replay. Form inputs are masked in recordings and no advertising profile is created.
Where a visit includes campaign information such as a Google Ads click identifier or UTM parameters, we keep those non-personal identifiers in local storage for up to 90 days after consent. They are used only to preserve campaign attribution until a commercial enquiry is submitted.
Your choice itself
Your accept-or-decline decision is stored in your browser’s local storage under apex.consent.analytics, so we do not ask again on every visit. This is not a cookie and it is never sent to a server.
What we measure
Which pages are read, which calls to action are pressed and where, whether the project form is started, submitted and completed, and non-identifying details such as the selected project type and budget band.
We never send the free-text contents of the form, your name, your email address or any other personal data to the analytics provider. IP anonymisation is enabled, and advertising and personalisation storage are switched off.
Changing your mind
Clear this site’s data in your browser settings — the banner will reappear and you can choose again. You can also block cookies for this site entirely; the site will continue to work normally.
More detail
The privacy notice explains what else we process, who processes it and what rights you have.