Work

Selected work.

Collections, collaborations and product programmes developed and produced by Apex Studio — with the products, decisions and delivery results that shaped them.

Start a project

Model wearing the navy panelled track jacket from a delivered fashion and football collaboration

Delivered client work

Programmes we developed and produced.

Real collections and product programmes, from the original brief through development, production and delivery.

Delivered client work
Fashion collaboration, engineered for scale
Four drops, 30 order lines and 13,784 units across jersey, fleece, nylon outerwear and embroidered bombers, delivered for two football collaborations.
The challenge: Four drops for two football collaborations, delivered inside three weeks across cotton jersey, heavyweight fleece, technical nylon and embroidered bombers.
30 order lines and 13,784 units produced across four dated drops between 26 March and 14 April 2026.
Fashion collaborations · A European fashion label
Delivered client work
A fifteen-line club lifestyle capsule
Fifteen order lines and 7,350 units across apparel, headwear, socks and accessories, held together by one label, trim and colour system.
The challenge: Fifteen lines across six product families and specialist suppliers, all required to arrive with one consistent label, trim and colour system.
Fifteen order lines and 7,350 units produced in a single window to 27 April 2026.
Football · A European sports lifestyle brand
Delivered client work
A single-style programme at volume
One hooded track jacket, 2,500 units and one delivery date, with sublimation, fit and fabric resolved before bulk production began.
The challenge: One style carrying the full order, with no second product to absorb a delay if the sublimation, fit or fabric failed during production.
2,500 units of a single style produced to one delivery date on 3 May 2026.
Football · A European teamwear brand

Other work

A wider view of our work.

Selected programmes across apparel, accessories and uniforms — from single-product runs to complete collections.

An athlete-led label in motorsport
An athlete's identity, built into a complete collection
A washed hoodie and tee programme with matching headwear and jacquard socks — 6,200 units across eight styles, built around two finishes and a single delivery date.
6,200 units across eight styles, produced to a single delivery date on 30 June 2026.
A European hospitality group
A denim working shirt as hospitality uniform
2,000 embroidered denim shirts specified like workwear and finished like product — a uniform staff would wear off shift, built to survive being washed like a uniform.
2,000 units of a single style produced to 30 June 2026.
A hospitality group
A three-piece vintage-wash set
Tee, cap and apron sharing one wash and one print language — 900 units built as a set rather than three separate orders that happen to arrive together.
900 units across three styles produced to 17 June 2026.

Studio concepts

Product ideas we want to push further.

Explorations of categories, materials and construction — developed with the same product discipline we bring to live programmes.

Concept study
Performance Running System
A technical running collection framework combining moisture management, odour control, adaptive cooling and weather protection.
Athletes & creators
Concept study
Motorsport travel capsule
A concept study for a racing team's travel wardrobe — built around long-haul days, paddock heat and a branding language quiet enough to wear off duty.
Motorsport
Concept study
Football heritage lifestyle collection
A concept study for a club collection that lives away from matchday — archive colour, adult fits and product that survives comparison with the shops it sits beside.
Football
Concept study
Athlete signature range
A concept study for a first athlete-led drop — four styles, one material story, and an architecture that can be repeated without becoming a merch table.
Athletes & creators
Concept study
Golf lifestyle programme
A concept study for a golf-adjacent capsule built around the clubhouse, the drive home and the trip — texture-led, technical-free, and made to sit on a rail beside real clothes.
Fashion collaborations
Concept study
Premium sponsor activation
A concept study for sponsor product built to be kept — one hospitality set, one gifting set, one staff set, developed as a single system with restrained co-branding.
Sponsor activations