Work
Delivered client work
Each page describes the product architecture, the materials and techniques, the production route and the quality approach, and states what was produced — units, styles and dates taken from the production record.
Four drops in twenty days — 30 order lines and 13,784 units across jersey, fleece, nylon outerwear and embroidered bombers, for a fashion label working with two European football clubs.
Fashion collaborations · A contemporary fashion label, in collaboration with European football clubs
A washed hoodie and tee programme with matching headwear and jacquard socks — 6,200 units across eight styles, built around two finishes and a single delivery date.
Athletes & creators · An athlete-led label in motorsport
Fifteen order lines in one production window — tanks, tees, polos, a tracksuit family, headwear, socks, a tote and a bandana, all carrying the same label and trim system.
Football · A European football lifestyle brand
One garment, 2,500 units, one date. A sublimated hooded track jacket where every decision that mattered was made before a single metre was printed.
Football · A European teamwear brand
2,000 embroidered denim shirts specified like workwear and finished like product — a uniform staff would wear off shift, built to survive being washed like a uniform.
Sponsor activations · A European hospitality group
Tee, cap and apron sharing one wash and one print language — 900 units built as a set rather than three separate orders that happen to arrive together.
Sponsor activations · A hospitality group
Every programme on this page is real, delivered work, described by what the client is rather than by who they are. All 6 are published under a descriptor. A name appears here only where that client has agreed to it in writing, and most never will — discretion is part of what we sell. References are available on request.
No prices, no order values, no costs and no margins — ours or the client’s. What we publish is product: construction, materials, technique, volume and date.
Club crests, competition marks, sponsor identities, athlete likenesses and collaboration graphics stay off this site unless the rights holder has approved their use.
Where we work as a white-label execution layer behind an agency or licensing business, the programme is confidential by arrangement and will not appear here in any form.
If you want references before committing to a project, ask us directly and we will arrange what we are permitted to share.
Concept studies
Editorial concepts developed by Apex to show how we approach product architecture, materials, production routes and quality in segments we work in. No real clubs, brands, athletes, sponsors, kits or liveries appear in any of them, and none describes a customer.
A concept study for a racing team's travel wardrobe — built around long-haul days, paddock heat and a branding language quiet enough to wear off duty.
Motorsport
A concept study for a club collection that lives away from matchday — archive colour, adult fits and product that survives comparison with the shops it sits beside.
Football
A concept study for a first athlete-led drop — four styles, one material story, and an architecture that can be repeated without becoming a merch table.
Athletes & creators
A concept study for a golf-adjacent capsule built around the clubhouse, the drive home and the trip — texture-led, technical-free, and made to sit on a rail beside real clothes.
Fashion collaborations
A concept study for sponsor product built to be kept — one hospitality set, one gifting set, one staff set, developed as a single system with restrained co-branding.
Sponsor activations
Start a project
Share the creative direction, product references, quantities and the date it has to land. We will come back with the route from concept to finished collection — and an honest read on feasibility.
Or write to hello@weareapexstudio.com
