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Apex Studio
Delivered client work

A single-style programme at volume

One hooded track jacket, 2,500 units and one delivery date, with sublimation, fit and fabric resolved before bulk production began.

Market
Football
Status
Delivered programme
Client
A European teamwear brand

Client name withheld by agreement.

Credits
Development, sourcing, production management, quality and delivery — Apex Studio. Creative direction by the client.
Technical jacket in a pale stone architectural setting

The brief

A hooded track jacket built to be worn as a team's everyday layer rather than as a matchday item, in a stretch poly blend that holds sublimated colour cleanly and recovers after being packed and washed repeatedly.

The collection

  • Hooded track jacket in a 94% polyester / 6% elastane knit
  • Single colourway, produced as one specification across the full run
  • All-over sublimation as the sole decoration method
  • Full size run built from the client's own distribution rather than a standard ratio

The challenge

One style carrying the full order, with no second product to absorb a delay if the sublimation, fit or fabric failed during production.

What Apex Studio delivered

  • Specification frozen before any bulk fabric was committed, because a single-style order has no room to absorb a change
  • Sublimation proofed on production fabric, not on a substitute, since colour behaves differently on a stretch knit
  • Fit approved on a body in the intended fabric, with elastane recovery checked after wash rather than assumed
  • Size curve set from the client's actual distribution, so the run does not end with unsellable extremes

Visual evidence

01 / 04

Full-body view of the black and blue technical jacket
Front view of the black and blue technical jacket
Alternate full-body view of the black and blue technical jacket
Close-up of the technical jacket hood and reflective construction

Outcome

2,500 units of a single style produced to one delivery date on 3 May 2026.

Why a one-style order is harder, not easier

It looks like the simplest possible programme. It is the least forgiving one.

A range of eight styles can absorb a problem: one style slips, the rest ship, the launch survives. A single-style order of 2,500 units has no such slack. Every risk concentrates into one specification, so every risk has to be closed before bulk.

What that changes in practice

  • The specification freezes earlier. There is no benefit to leaving anything open, because there is nothing else in the order to adjust against.
  • Sublimation is proofed on the real fabric. A stretch poly knit takes colour differently from a stable one. Approving a print on the wrong base is how a run comes back the wrong shade.
  • Recovery is tested, not assumed. Six per cent elastane behaves well or badly depending on the knit and the finish. If it relaxes after washing, the size run is wrong across all 2,500 pieces.
  • The size curve comes from the client. Not a standard ratio. A single style at volume leaves no way to rebalance if the curve is off.

Printed panels that travel between a print house and a garment maker introduce a colour risk, a timing risk and an accountability gap. Keeping both in one supplier removed all three, which on a single-style order is worth more than a marginally better piece price.

Client name withheld by agreement.

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MarketFootballCapabilitiesHow Apex Studio develops and deliversProductWhat Apex Studio makes
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