Process
From idea to finished product.
Stage
Develop
We shape the range, materials, construction and commercial parameters around the product you want to create.
Typical duration
1–2 weeks
We shape the range, materials, construction and commercial parameters around the product you want to create.
- Written product brief with style list, price ladder, quantities and size curve
- Feasibility assessment, including anything we think will not work
Stage
Source
We match each category, material and technique with the specialist manufacturer best equipped to deliver it.
Typical duration
2–4 weeks
We match each category, material and technique with the specialist manufacturer best equipped to deliver it.
- Product architecture and final style list
- Technical packs: construction, measurements, components, tolerances, finish requirements
Stage
Sample
We prototype, fit and refine the collection until the product looks, feels and performs as intended.
Typical duration
6–10 weeks across two to three sampling rounds
We prototype, fit and refine the collection until the product looks, feels and performs as intended.
- Supplier map with the reasoning for each choice
- Prototypes, fit samples and decoration trials
Stage
Prepare
We lock materials, colour, construction, fit and production details, ready for a consistent bulk run.
Typical duration
2–3 weeks
We lock materials, colour, construction, fit and production details, ready for a consistent bulk run.
- Sealed samples
- Final production-ready technical packs
Stage
Production
We coordinate manufacturing across the specialist network and keep quality, timing and product consistency on track.
Typical duration
4–8 weeks depending on category and volume
We coordinate manufacturing across the specialist network and keep quality, timing and product consistency on track.
- Finished goods
- Production status reporting through the run
Stage
Deliver
We manage final quality, packing, consolidation and delivery, leaving the programme ready to repeat.
Typical duration
2–3 weeks including freight
We manage final quality, packing, consolidation and delivery, leaving the programme ready to repeat.
- Inspected, packed and consolidated goods delivered
- Inspection records
Timing, cost and quality
Something always has to give. We say which.
Every programme is constrained by at least one of date, cost and quality. The useful conversation is which one is fixed, because that determines what moves.
When the date is fixed
Reduce style count rather than skip gates. Fewer styles through the full process is far safer than the same styles through a shortened one — and it usually improves the collection. Where a programme repeats, we pre-develop the system (fabric, colour, block, packaging) so the specific product can be applied to it later.
When the cost is fixed
Protect fabric weight and fit development first; they are the two things no later decision recovers. Reduce style count, simplify decoration technique and consolidate suppliers before touching material quality.
When the quality bar is fixed
Then the date or the quantity has to move. Garment dyeing, fully fashioned knitwear and complex finishes have irreducible lead times, and testing them properly is what stops bulk arriving different from the sample.
Before the first call
What to prepare.
You do not need a finished specification. Bring whatever already exists — a direction, a reference, a date or simply the product you want to make.
- 01
What the collection is for
Retail, hospitality, gifting, staff, a launch moment or a season — the answer changes almost every product decision.
- 02
Whatever creative direction exists
References, moodboards, sketches, designs in progress or finished files. Any of these is a valid starting point; none of them is required to be complete.
- 03
Indicative quantities per style
Minimum order quantities — often on fabric before garments — decide which suppliers and which constructions are available to you.
- 04
A target retail or landed price
Cost is engineered backwards from this. Without it, samples get made and then stripped of what made them good.
- 05
The date it has to land
The calendar is built forwards from the longest-lead item. We would rather tell you in week one that the date does not work.
- 06
Delivery markets
Destinations affect labelling, compliance, freight and consolidation, and are cheaper to plan for than to retrofit.
- 07
Who approves
One named decision-maker per organisation. This single item removes more delay from a project than anything else.
Start a project
Tell us what you are trying to build.
Share the product idea, an indicative quantity and when it needs to land. We will come back with a clear view of the best route forward.