Delivered client work

A full lifestyle capsule for a football brand

Fifteen order lines in one production window — tanks, tees, polos, a tracksuit family, headwear, socks, a tote and a bandana, all carrying the same label and trim system.

Market: Football
Status: Delivered client work
Client: A European football lifestyle brand
Named only with the client’s written agreement. Available on request.
Credits: Development, sourcing, production management, quality and delivery — Apex Studio. Creative direction by the client.

Image pendingClient hero — full capsule flat-lay: apparel, headwear, socks, accessories

Challenge

The widest programme in the book — fifteen order lines spanning jersey, sublimated polyester, cotton twill headwear, knitted socks, a cotton tote and a printed bandana. Six product families, six kinds of supplier, and one brand that has to look identical across all of them.

Creative intent

A complete brand wardrobe rather than a T-shirt and a cap. Enough categories that a customer can buy an outfit, with a tracksuit family and a full-sublimation polo carrying the graphic work and the cotton pieces carrying the everyday volume.

Product architecture

Rib 1x1 cotton tank tops and classic cotton jersey T-shirts as the cotton core
Jersey polo and women's jersey polo in polyester with all-over sublimation and a knitted striped collar
Track jacket fully lined in shell fabric, with matching track pants and track shorts
Dad caps in cotton twill, run at the highest volume in the capsule
Cotton and polyamide socks with jacquard or single-colour embroidery
Large cotton tote bag and an all-over digital-print bandana

Development approach

One label and trim specification written once and applied to every line — brand label, composition label and size label on all fifteen
Categories grouped by supplier discipline rather than ordered piece by piece
Decoration standardised to a small set of techniques so the same artwork behaves the same way across cotton, polyester and twill
Volume concentrated on the two pieces most likely to sell through, with the rest sized to support them

Materials and techniques

100% cotton jersey and rib 1x1 for the cotton core
100% polyester with all-over sublimation per metre for the polos
Fully lined polyester shell for the track jacket, with stoppers and elastic waist and hem on the bottoms
Cotton twill headwear, cotton and polyamide socks, cotton tote and digitally printed bandana
Single-colour print, embroidery and white flex tape transfer as the decoration set

Production route

Six supplier disciplines run in parallel — cotton jersey, sublimated polyester, technical bottoms, headwear, socks and printed accessories — matched to one production window and one consolidated delivery. Labels and trims produced centrally so the brand system arrives identical everywhere.

Quality approach

A single physical colour standard issued across six suppliers, because a capsule this wide will drift otherwise. Sublimation checked per metre before cutting. Label and trim placement inspected on every line, since the brand system is the only thing holding fifteen different products together.

What was produced

Fifteen order lines and 7,350 units produced in a single window to 27 April 2026.

Details

Image pendingPackaging and presentation — box, bag, hangtag, tissue

Fifteen lines is a coordination problem

A capsule this wide is not harder to design than a narrow one. It is much harder to deliver, because each product family belongs to a different kind of factory.

Cotton jersey, sublimated polyester, lined technical bottoms, twill headwear, knitted socks and printed accessories are six disciplines. No single supplier is genuinely good at all six, and the ones who claim to be are subcontracting quietly.

What holds it together

Not the design. The label and trim system.

Every one of the fifteen lines specifies the same brand label, composition label and size label. That is the thread that makes a bandana and a track jacket read as the same brand when they arrive in the same box. It was written once, at the brief, and applied — rather than decided per product as samples came back.

The second thread is a single physical colour standard issued to all six suppliers. Without it, a capsule spanning cotton, polyester and twill will land in three slightly different versions of the same colour, and the customer will see it immediately.

The decoration set

Restricting decoration to a small set — single-colour print, embroidery, white flex tape transfer, and all-over sublimation where the polos needed it — meant the same artwork could be executed predictably across very different substrates.

Fewer techniques, tested properly on each base, beats a wider technique list resolved during production.

Permissions
Published without naming the client pending written approval. No club marks, competition marks or third-party artwork appear here. Commercial terms are not disclosed.

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A washed hoodie and tee programme with matching headwear and jacquard socks — 6,200 units across eight styles, built around two finishes and a single delivery date.
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One garment, 2,500 units, one date. A sublimated hooded track jacket where every decision that mattered was made before a single metre was printed.

All work